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how to register a business

I am creating a website that is free for people and it is only feedback and reviews/ratings for certain things. I am not selling anything (unless companies would like to pay for advertising on my site). So, do I need to register it as a business? Or just create the site, and go from there? Its free.

Also, if I have companies wanting to advertise, can they pay me as an individual? Or it must be a Business?

Does this make any sense? LOL.

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